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Social Media Look Ahead for 2014

What are the social media trends we should be keeping an eye on during the coming year? I recently appeared on Fox 2 TV with Angela Hutti to provide my social media look ahead for 2014. We discussed Google Plus, Snapchat and Twitter. The discussion on Twitter at the end had to be cut short due to the station’s extensive storm coverage (#snOMG2014).

What do you think? Will Google Plus make strides this year? (I don’t think so). Can B2B brands find a use for Snapchat? (no clue, but they’ll try). Will Twitter find its way into more aspects of our daily lives? (yes, it will).

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p.s. Here’s some more reading on Snapchat, courtesy of the 1/20/14 issue of Forbes.

Social Media Year in Review – 2013

Image courtesy of Aaron Perlut

Image courtesy of Aaron Perlut

I recently joined Angela Hutti on Fox 2 TV to discuss 2013′s social media trends. Here’s what I saw when I reflected on the year.

MORE:
Mobile – More people are living their entire lives on their mobile devices. And they’re comfortable doing so.
Ads – Facebook rolled out ads in your newsfeed, and Instagram now has ads.
Hashtags – They’re in every commercial, on your TV screen while you watch your favorite show, and Facebook has adopted them.
Photos and Video – Instagram, Vine, Pinterest and Snapchat continue to rise.

LESS:
Teens on Facebook – others are trying to refute this point. Trust me – this is a big deal to Facebook. Many kids turning 13 have mobile devices, but they’re using Instagram, Snapchat and Tumblr instead of Facebook. Ask the teens you know if they are using Facebook. You will hear some “no’s.”

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POSTSCRIPT: I’d also like to draw attention to this article. We didn’t have time to cover this during the interview, but I love Chez’s take on this. The Justine Sacco stuff is the icing on 2013′s cake.