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Social Media Look Ahead for 2014

What are the social media trends we should be keeping an eye on during the coming year? I recently appeared on Fox 2 TV with Angela Hutti to provide my social media look ahead for 2014. We discussed Google Plus, Snapchat and Twitter. The discussion on Twitter at the end had to be cut short due to the station’s extensive storm coverage (#snOMG2014).

What do you think? Will Google Plus make strides this year? (I don’t think so). Can B2B brands find a use for Snapchat? (no clue, but they’ll try). Will Twitter find its way into more aspects of our daily lives? (yes, it will).

CLICK HERE IF THE EMBEDDED VIDEO ABOVE IS NOT WORKING

p.s. Here’s some more reading on Snapchat, courtesy of the 1/20/14 issue of Forbes.

Social Media Year in Review – 2013

Image courtesy of Aaron Perlut

Image courtesy of Aaron Perlut

I recently joined Angela Hutti on Fox 2 TV to discuss 2013′s social media trends. Here’s what I saw when I reflected on the year.

MORE:
Mobile – More people are living their entire lives on their mobile devices. And they’re comfortable doing so.
Ads – Facebook rolled out ads in your newsfeed, and Instagram now has ads.
Hashtags – They’re in every commercial, on your TV screen while you watch your favorite show, and Facebook has adopted them.
Photos and Video – Instagram, Vine, Pinterest and Snapchat continue to rise.

LESS:
Teens on Facebook – others are trying to refute this point. Trust me – this is a big deal to Facebook. Many kids turning 13 have mobile devices, but they’re using Instagram, Snapchat and Tumblr instead of Facebook. Ask the teens you know if they are using Facebook. You will hear some “no’s.”

Or click here if the embedded video isn’t working for you

POSTSCRIPT: I’d also like to draw attention to this article. We didn’t have time to cover this during the interview, but I love Chez’s take on this. The Justine Sacco stuff is the icing on 2013′s cake.

The Trick to Social Media Success?

When we all get our neural implants installed, thereby relegating Google Glass to the trash heap (nevermind our long-deceased iPhones), the key to our success will not be mastering the technology. Nothing will be more determining and necessary than depositing the right thoughts into the device.

Social media is no different. Don’t master the bat; it’s just a piece of wood. Master your preparation, your knowledge of the pitches thrown, and your swing.

Unfriending People On Facebook

unfriending people on Facebook

When scanning your Facebook news feed, do you ever run across posts that infuriate you? Do you have certain trollers that always jump in on your posts and make comments that get your goat? Did you make Facebook friends with a stranger a year or two ago, and now you wonder why you’re staring at their meaningless updates?

Mark Reardon was in a ornery mood one night, and started unfriending the jokers in his Facebook news feed. In this radio debate, I explain to him that there’s no reason to be a big meanie. There’s a more humane way to silence the knuckleheads on Facebook.

Take a listen here to my KMOX radio interview with Mark and let me know what you think.

Birth of a Meme – Why Did The Harlem Shake Take Off?

In a scant eight days, the Harlem Shake went from a song that was released in August 2012 to an crowdsourced international YouTube phenomenon. One can claim to be sick of this meme, but 1 billion YouTube views and over 300,000 versions later, I’m thinking that all of us watched at least a few Harlem Shake videos. (I never made one, and I’m sort of proud of this).

I posted this article from Social Media Today that explains what happened over those eight days. My good buddy Mark Reardon from KMOX saw the article, and asked if I wanted to come on to discuss. I cannot say no to Mark.

Have a listen here, and let me know what you think in the comments below. In the off chance the link does not work, here’s a link to the story page on KMOX’s website.

What I’m Going To Figure Out In 2013

There is a social media engagement continuum on which I must determine where I fall. 

On the one side, there's Seth Godin and his blog with no comments and his robotic, broadcast-only Twitter account. On the other side, there's full, head-on engagement and all of the battles and criticisms that go along with that. For 2013, I want to figure out where my clients and I stand on this issue. Does the sting of criticism (we're human, after all) mean that I should pull back a bit? Or does my future rely on my tribe, my network … so much so that I need to remain fully engaged?

Hit play and have a listen.

My Appearance on “The Moffett Message” with Sean Moffett

Two things about this video:

1. Thank you Sean for having me on your show. It was my honor, and I think we had a great conversation.
2. I really apologize for my audio quality. I always just use the internal mic in my Macbook Pro, and wow it sounds really crappy in this video. You really have to turn it up to hear me, and sometimes my voice cuts out. It sorta makes it unwatchable at times, and that’s completely my fault. It was actually a great conversation, so I’m kind of bummed about this. I need to look into getting a good external microphone. Anyway, Sean I am sorry about this.

In case things go haywire with the embedded video above, here’s a direct link.

Honest Mistake? Or Capitalizing on Tragedy and Twitter Trending Topics?

Aurora

Was this just an honest mistake? A plucky young intern that just didn’t know what they were doing? Or was this an attempt to make news, to capitalize on tragedy and the resultant Twitter Trending Topic? You be the judge. I don’t even know what to think anymore.

It’s exceedingly hard to imagine anyone would purposely tweet this on a day like today. (For posterity’s sake, there was a horrible mass shooting in Aurora CO at the premiere of the newest Batman movie).

The tweet embedded, until they delete it:

In an admittedly pointless attempt to keep this sort of thing from ever happening again, spread it around like mad on Twitter, Reddit, Facebook and LinkedIn, and make this company feel shame. And I’d like to hear what you think in the comments below? What was the true intent of the Tweeter here?
 
 
UPDATE – apologetic tweets from Celeb Boutique

Aurora

 

My final take: it appears to have been one big colossal mistake. Their PR is not based in the United States. While this tragedy is likely a worldwide story at this point, it’s entirely possible their social media people had not heard about what happened.

For readily apparent reasons, I advise you to not ride the coattails of a Twitter Trending Topic without understanding why the term or phrase is trending. Things trend for both good and bad reasons. Once click on the trending topic “Aurora” would have shed some light on why it was trending. Sometimes it’s hard not to go 500 miles an hour when using social media. My best advice is to be extremely careful with your brand, even if it takes an extra 60 seconds to do some rudimentary research.

Faith in humanity: at least partially restored. Thoughts and prayers go out to the people of Aurora, CO.

 

I Only Want Positive Comments on my Blog

Rush Fitness Complex Facebook Fail

The grisly details (before they delete the post). Thanks to Scott Stratten for bringing this to our attention.

My Appearance on The Mark Reardon Show on KMOX Radio

Mark Reardon on KMOX Radio

Link to the podcast, as I can’t get their embed code to work.

Thanks for having me on Mark!

KMOX Radio in St. Louis