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What I’m Going To Figure Out In 2013

There is a social media engagement continuum on which I must determine where I fall.  On the one side, there's Seth Godin and his blog with no comments and his robotic, broadcast-only Twitter account. On the other side, there's full, head-on engagement and all of the battles and criticisms that go along with that. For […]

What I’m Going to Figure Out in 2013 – The Continuum

It all started with David Siteman Garland’s recent interview of Seth Godin. About eight minutes in, David asks Seth about his blog and why he turned comments off. In a world of social media best practices, not accepting comments on your blog is practically a cardinal sin. Seth gives a very convincing reason why he […]

My Presentation on Engagement in Social Media at Get Digital 2

I was pleased to present on the importance of engagement in social media at Get Digital 2, a seminar put on by the folks at Get Digital Seminars. I used the case study of Falk Harrison’s involvement with Pratzel’s Bakery to illustrate the importance of speedy, kind and complete engagement in the world of social […]