There is a social media engagement continuum on which I must determine where I fall.
On the one side, there's Seth Godin and his blog with no comments and his robotic, broadcast-only Twitter account. On the other side, there's full, head-on engagement and all of the battles and criticisms that go along with that. For 2013, I want to figure out where my clients and I stand on this issue. Does the sting of criticism (we're human, after all) mean that I should pull back a bit? Or does my future rely on my tribe, my network … so much so that I need to remain fully engaged?
Hit play and have a listen.