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Happywork TV Episode 1: Don’t Make Rules You Can’t Follow Yourself

In Episode 1 of Happywork TV, I discuss the first of 46 commitments featured in my upcoming book “Happywork – A Business Parable About the Journey to Teamwork, Profit, and Purpose.”

Number 1 is this: “I will not ask my employees to do anything I would not be willing to do myself. And I will not create rules that I cannot follow myself. I realize that acting in such a way destroys employee morale.”

We’ve all had bosses like this. They can dish out the rules (like “be on time”) but then can’t seem to follow their own edicts. Yes, they have the literal power to do whatever they want, as they run the show. Maybe that’s our cue to shut up. But we all know it’s not good for morale to act this way. People don’t like to be told what to do, but they do appreciate when you take the time to explain to them why they’re being asked to do something. And they love seeing management and ownership jumping in and getting their hands dirty.

Mostly, it’s about creating great working relationships, and inspiring employees to greatness. Don’t make rules you can’t follow yourself.

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Marketers Ruin Everything

Gary is right about three things:

1. Marketers take tactics and abuse the hell out of them until they’re ruined.
2. The greatest marketers are all storytellers.
3. There are things like Google Glass about which we say, “No WAY am I ever going to wear that,” but we will.

Books I’m Recommending Tomorrow at My United Way Seminar

Chris Reimer book recommendations

Tomorrow I’m conducting a social media seminar and Q&A at the United Way of Greater St. Louis. Attendees from United Way-funded organizations will hear me speak about social media, and then will fire several hours of questions at me.

One thing I’ll be recommending off the bat is self-education. When working to understand social media, I have found that practice does make perfect. One hundred and ten thousand tweets later, I do have experience I didn’t before have. However, backing up one step, I’ll want the attendees to be in the right mindset before using social media to say what they have to say.

The books above will be getting a shout out, and I do hope the attendees give these works a chance. I’ve learned so much by taking to heart the messages these authors offered to the world.

Spreecast Provides Great Customer Service

Garyvee on Spreecast

Gary Vaynerchuk tweeted and Facebooked about his first live appearance on Spreecast, a social video platform similar to Ustream. He used to hold Ustream chats and was excited to reconnect with fans. During the live Spreecast, he said that he’s been advising the firm, and this became obvious as he struggled to get the service to work. Spreecast hustled.

When I first jumped on, I couldn’t log in, couldn’t hear Gary, and couldn’t type anything in the chat window. Apparently no one had sound. At 7pm EST, Spreecast called Gary’s mobile to help him work out the problem. With their help, he got it working and almost 200 people joined the get-together.

Gary then brought me on to chat, and we were experiencing echoes. We weren’t sure how to fix it, and Spreecast again called (pic below). After they told him that I needed headphones to make the audio work, he gave me the royal boot. I made a sad face.

Gary Vaynerchuk on Spreecast

Once the technology was worked out, it was a pretty cool platform. It is possible that they would not (be able to) provide the same personal customer service to lesser-known users, but I was nonetheless impressed. Not long after the Spreecast ended, I received an email that said “This Spreecast has been archived and is ready for viewing.” I was then able to not only embed it below, but grab the screenshots you see above (I wasn’t fast enough when we were on live.)

I look forward to holding my own Spreecast sometime soon.

 

Three of My Favorite Books

And yet I still have not read Hsieh’s book! It’s on my shelf, waiting for me. I suppose I shouldn’t say it’s a favorite of mine then.

New Books

Amazon affiliate links to each book:

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

The Thank You Economy

Delivering Happiness: A Path to Profits, Passion, and Purpose

Great LinkedIn Tips By Lewis Howes

Lewis Howes is the preeminent authority on LinkedIn. So instead of trying to provide you my best LinkedIn tips, just watch the master in action. The video is a few years old, but still quite relevant.

Gary Vaynerchuk In a Seminal Performance at the 2011 Inc 500 Conference

And now a YouTube version for those of you on Apple mobile devices

(WARNING: the above video contains lots of foul language. You should not watch this video if such language offends you)

Apologies in advance, but I’m a brown-nosing Vayniac. I’ll get that out in the open right now. However, I have learned a ton from this guy, have watched dozens of his speeches, was sitting in the front row of this presentation, actually got mentioned in the speech between 33:00 and 33:30, and can tell you that this talk was one of his best ever. Watch this presentation.

I speculate that he really brought his A-Game because he was amongst peers. The room was filled with 1,000 (?) of the best entrepreneurs in the world, and that’s who he is. Even though most of the attendees are not doing social well, or not doing it at all, Gary and these folks still share much of the same DNA. They build businesses. I think Gary felt like he was talking to a different crowd here than one he might address at Big Omaha or SXSW, and that this required something different. All I can say is…. watch the whole thing, including the last question he takes during Q&A. He brought the house down!

And Gary, thanks for the hug afterwards.

 

RATHER AWESOME POSTSCRIPT

Thank you to both Gary Vaynerchuk and Robert Scoble (via Mike Stenger) for rebroadcasting this for me. Needless to say, my blog has seen some traffic in the past few days. By the way, I had a few people say I was lucky to get the attention of these guys. As Harvey Mackay recently said in his Chris Brogan interview, “The harder I work, the luckier I get.” Basically, I do stuff. Lots of stuff. Some of it “hits the big time,” whatever that means. So….. Blog. Post. Comment. Reshare. Listen. Interview. Videotape. Write. Sit in the front row. Do stuff!

Inc 500 Conference crowd for Gary Vaynerchuk

Gary Vaynerchuk Chris Reimer Rizzo Tees Inc 500 Conference

 

Gary Vaynerchuk at Big Omaha 2010

Yet another awesome @garyvee video. Enjoy!

David Siteman Garland on Gary Vaynerchuk’s Sirius XM Radio Show

The Rise To The Top on GaryVee

David Siteman Garland, numero uno at The Rise To The Top, was on Gary Vaynerchuk’s Sirius radio show tonight. It was the first time I had listened to Gary’s show. It’s a pretty good show – a fun listen for sure. Gary seems to forget the “Siteman” part when he plugs David. Gary, do not diss on the Siteman! David’s long-tail keyword name is ruined if you don’t say Siteman.

For some reason, I just enjoyed hearing Gary plug David’s website.¬†Hear the last 30 seconds of David’s appearance here:

>>> http://rizzotees.posterous.com/therisetothetop-on-garyvees-show <<<

Quotable Gary: “TheRiseToTheTop.com, baby…” Congrats to David for being on Gary’s show!

Gary Vaynerchuk At LeWeb 2010

Gary’s latest appearance at LeWeb Paris. I love listening to his inspiring talks; I have learned so much from him. Have a watch. (Note: This video has cursing. Don’t watch it if you’re easily offended)