Gary is right about three things: 1. Marketers take tactics and abuse the hell out of them until they’re ruined. 2. The greatest marketers are all storytellers. 3. There are things like Google Glass about which we say, “No WAY am I ever going to wear that,” but we will.
Tomorrow I’m conducting a social media seminar and Q&A at the United Way of Greater St. Louis. Attendees from United Way-funded organizations will hear me speak about social media, and then will fire several hours of questions at me. One thing I’ll be recommending off the bat is self-education. When working to understand social media, [...]