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Focus on the Customer, Not the KPI

Should a business focus on its customers, or the ROI of the strategies it implements and the KPIs their employees are responsible for monitoring and exceeding? I’m sure this is overly simplistic, and perhaps these need not be mutually exclusive, but I gravitate towards the former. An obsessive focus on those you serve often results […]

Samsung advertises on #iPhone5 Twitter stories, trying to make back that $1bn