From the BlogSubscribe Now

The ALS Ice Bucket Challenge – My Appearance on Fox 2 TV

I recently appeared on Fox 2 TV with my good friend Angela Hutti to discuss the results of the ALS Ice Bucket Challenge. It was only about two weeks ago that I spoke at length on the Mark Reardon show about the Ice Bucket Challenge, and at that time, it seemed like it was just passing its prime. A few videos were still appearing, but they seemed to be quickly dissipating.

Sure enough, the videos quickly disappeared from our Facebook feeds. It came, it went, and it just rocked the nonprofit fundraising world. Last year, from July 29 to August 29, The ALSA raised $2.9 million. This year, same time period, it was over $100 million. Absolutely mindblowing, and I’ll be they can’t believe it themselves!

CLICK HERE TO GO TO THE FOX 2 STORY, if you’re having trouble with the embedded video above. As always, thank you to everyone at Fox 2 for having me on.

The ALS Ice Bucket Challenge

Click below to listen to my most recent appearance on the Mark Reardon show on KMOX 1120. We discussed the super-successful ALS Ice Bucket Challenge charitable campaign that’s generated well over $60mm in donations, and even more visibility and awareness. Has the backlash begun? How did this campaign take off? When people refuse to do the challenge, what does that say about them and the campaign? Is wearing a hat for the challenge cheating? (I kid, Mark. I kid ’cause I love). Mark and I try to cover these topics in the 11 minutes we have together.

As always, thank you for having me on! And thanks to Dave Cline for sending me this mp3 file.

—–> LISTEN NOW <—–