I’ve seen social media experts give advice to the effect of, “You are known for the content you curate.” Could that really be true? Do we want that to be true?
I think we are known for the most important thing that we do in our life, whatever that might be. So I would say that you should make sure that the most important thing that you’re doing in your life is not curating content on fleeting social media sites. If the troubles of our world are mountains, you should be moving mountains. I don’t think that has much to do with a personal brand, or how big your Twitter account is, or how you lost a bunch of followers on Instagram.
Get off your ass and go make some art, or help somebody in need.