Click below to listen to my most recent appearance on the Mark Reardon show on KMOX 1120. We discussed the super-successful ALS Ice Bucket Challenge charitable campaign that’s generated well over $60mm in donations, and even more visibility and awareness. Has the backlash begun? How did this campaign take off? When people refuse to do the challenge, what does that say about them and the campaign? Is wearing a hat for the challenge cheating? (I kid, Mark. I kid ’cause I love). Mark and I try to cover these topics in the 11 minutes we have together.
As always, thank you for having me on! And thanks to Dave Cline for sending me this mp3 file.
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