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Budweiser 9/11 Ad – Well-meaning or Opportunistic?

The ad below aired over 10 years ago, and we’re probably a more cynical and divided nation now than we were then. Just look at the comments on the YouTube video in question.

Here’s the commercial for your viewing pleasure:

Like Neo said in the Matrix, this is a problem of choice. Maybe people don’t choose how to view the world, but rather their experiences shape them. For me, I don’t look at Budweiser’s effort here and see anything untoward. I think it is sometimes possible to choose how to view the world, and I choose glass is half full. Your opinions may vary (so let’s hear ’em below).


  1. First, I love your chosen blog topics ūüėČ

    Second, I don’t see anything wrong with it. Is drinking bad beer American? Who cares, it was tasteful and moving. You can’t say that about a lot of alcohol advertising I guess.

  2. So wise. Your beard is rather, well, beardy. I like that. You’re welcome.¬†

  3. I have since trimmed the beard – I had fallen behind in my personal grooming.

  4. (Full disclosure: at work, couldn’t watch your¬†response¬†video, may have touched on this)¬†

    I think the YouTube comments have alot to do with growing¬†cynicism and YouTube¬†commentators¬†being the trolliest of the trolls, but it also to do with the image of Budweiser and Anheuser-Busch in the 2000’s changing and evolving.¬†
    Pre-2000’s, we didn’t have the growing microbrewing scene that gets¬†recognized¬†on a national level like we do today. There was Miller, Bud, or Coors, and their sister brands. It was a three team match, there was no small local brand to get behind, and AB had yet to develop the “Evil Empire” image because it was a giant among giants. They were not the McDonalds of beer, they were just beer.¬†

    We’re also living with the ramifications of InBev. Aside from the current owners of the¬†company,¬†there was a time before the buyout where AB did, in a general sense, use “American Pride” as a selling point, pointing out that SABMiller was South¬†African¬†and Coors was Canadian at the time. It even got pretty¬†ridiculousness¬†towards the end.

    Before all of this, the Anheuser-Busch at the time of this¬†commercial¬†had the¬†credentials¬†and the audience to do this¬†successfully, and they did it right, which is the big reason why this ad was lauded at the time. Everyone expected a Clydestale¬†commercial¬†during the Super Bowl, and if I remember correctly, this was the only one they did. They could of ran this¬†commercial¬†over and over, but they only ran it once. And during this time, AB was a company that people not only liked, but respected. Over time that’s changed, they’ve lost some of their luster. The reaction you see on YouTube is partly due to reaction to that.¬†

    Also, Rams should of won that damn game

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