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National Lacrosse League Makes Sports League and Social Media History

Philadelphia Wings lacrosse jerseys use Twitter names
As reported on ESPN, the Philadelphia Wings of the National Lacrosse League (NLL) have made sports league and social media history with a cool jersey enhancement. Each player replaced the name on the back of their jersey with their Twitter handle. I think this is awesome.

ESPN reports that the team did get approval from the NLL before making the jersey change. Here’s the NLL’s story on the game, which didn’t mention the jersey change much save for the opening line. Here’s a better story from the Toronto Star. Looks like the jerseys were auctioned off for the American Cancer Society, raising over $13,000.

I wish this had been my idea!

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