I had the great pleasure of interviewing John Morgan, author of the new book Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (Amazon affiliate link). I got to know John through Twitter, and he was gracious enough to send me a pre-release copy of the book.
As I admit in the video, I am only about halfway through the book (I suck at finding time to read). However, just like Rework (affiliate link again), you can pick this book up and grab awesome nuggets of information without having to wade through 20-page chapters. It’s written in my kind of style: short to-the-point chapters that don’t ramble on.
In this interview, John reveals the road traveled from teenager with confidence issues to author and public speaker, what it took to get a book deal, and why companies need to think of branding in a much different way.
Thank you John for giving me an hour of your Sunday, and for being so open and honest during this interview. I hope this book goes huge for you. Finally, thank you for the advice you gave me. I hope to repeat your great success.
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