It all started with a HARO request. I’d heard of David Meerman Scott, having read his book The New Rules of Marketing and PR (Amazon affiliate link). So I was quite excited to see him asking for sources on marketing in “real-time.” I’ve been doing my best to do just that since Rizzo Tees went live in October 2008.
I responded to the request, did a phone interview with David, and the rest is history. Rizzo Tees has a page in David’s new book Real-Time Marketing and PR! (Amazon affiliate link)
Big thanks to David for including me in his latest masterpiece. Make sure you read this book – you’ll take a ton away from it. I sure did.